10 Mistakes Business Owners Make: Mistake 10 – Not Asking for Help
Many entrepreneurs are terrified that their ideas and approaches will be stolen from them and so they avoid countless opportunities to get feedback from potential customers and partners. They exist in a bubble of their own thoughts and ideas with little or no perspective, market feedback or outside help.
“The only mistake you can make is not asking for help.”
Over the years I’ve been working with business owners and leaders, I’ve gathered together 10 Mistakes Business Owners Make. These are the most common mistakes I see in business owners of all shapes and sizes, across different industries and at all stages of their business journey. I want to share them with you in the hope that this knowledge will make your own journey easier.
Mistake 10 is not asking for help. What do we mean by help, what can it do for you and why is it a mistake not to have any?
One of the most important concepts in business is ‘Sell it, then Build it’ and yet so many new business owners spend months or even years locked away, on their own, building, designing and refining with absolutely no input from anyone else at all. Much better to build a simple prototype or even to mock-up your idea and then take it out to the world and see what people think. What do they like, what would they change, what do they not understand, what would they be prepared to pay for?
Casey Neistat told us that ideas are cheap and that the value is all in the execution, but we remain fascinated by the next big idea. Get your idea out there are soon as possible, talk to your potential early adopters and get executing! Even then, make sure you focus on your minimum viable product first – test, refine, repeat. By all means get your trademarks, copyrights and patents in place to protect your intellectual property (IP) but don’t wait too long to start serving your customers and solving their problems.
It is so easy to get completely consumed by your business, unable to really ‘see’ it. Having an experienced mentor can provide the necessary challenge and perspective on your business, your team, your customers and competitors. A good coach will help you get clear on your goals, how to achieve them and dealing with whatever is standing in your way. Many new business owners find themselves overwhelmed by fear – of failure, of success, of rejection, of being ‘found out’. Joining a community like the one we run can be a great way of getting perspective and the realisation that you’re not alone – others have been, and are, where you are now – and things can change. Share stories and learn from each other – the support you receive and give will be invaluable.
Business can be lonely at times. Knowing where and when to access help and support is a good way to ensure that you can stay the course.
If any of these 10 Mistakes strike a chord and you’d like to start a conversation, please get in contact.
Lisa Zevi – Co-Founder of REAL Business Builders